Charitable giving has been stuck at 2% of GDP since we started measuring it forty years ago. Our brightest minds and marketing dollars are disproportionately spent within the private marketplace. So what would happen if non-profits took a Harvard Business School approach to running a charitable organization? Well actually we don’t have to speculate, because Dan Pallotta of Advertising for Humanity has been reinventing civic engagement, and opening our eyes to the power of an aggressive business model for charitable fundraising.